"It is painful to see Tendulkar acting in commercials and modelling for luxury cars,''

"People should realise that Bharat Ratna is an honour which even people like Atal Behari Vajpayee and Chaudhary Charan Singh couldn't get. Tendulkar should understand its importance and immediately stop such endorsements,''

   Bihar's ruling party JD(U) spokesperson K C Tyagi