”...It was hurting me badly and it took me a long time to come to terms with these failures. I even contemplated moving away from the sport completely, as it seemed nothing was going my way,” 

 In his autobiography ‘Playing it My Way’, to be released worldwide on November 6,Sachin Tendulakar

 

"It is painful to see Tendulkar acting in commercials and modelling for luxury cars,''

"People should realise that Bharat Ratna is an honour which even people like Atal Behari Vajpayee and Chaudhary Charan Singh couldn't get. Tendulkar should understand its importance and immediately stop such endorsements,''

   Bihar's ruling party JD(U) spokesperson K C Tyagi

"Awarding Bharat Ratna to Sachin Tendulkar was a big mistake and after IPL, no cricketer should be considered for the top civilian honour,"

"How a cricketer who had sold himself in Rs 4-5 crore in IPL auction could be given the Bharat Ratna?"

BJP vice president Uma Bharti

"In some ways, this young giant (Virat Kohli) is a combination of all those three (Virendra Sehwag, Sachin Tendulkar and Rahul Dravid), learning a bit from them all to shape his own unique creation. He is the next chosen one. He exudes the intensity of Rahul, the audacity of Virender, and the extraordinary range of Sachin. That doesn't make him better, simply sui generis, his own unique kind,"

Former New Zealand captain Martin Crowe in his column for ESPN Cricinfo

.